New furniture and lifestyle brand LIVHOME has chosen Racecourse Retail Park in Liverpool for the location of its first UK store.
Part of long-established furniture design and manufacturing company HSL, LIVHOME is a new concept that promises to "disrupt the industry, making it easy for consumers to find great-quality furniture that balances comfort and functionality with modern styling".
Utilising its ergonomic expertise, the team has curated an interior design-led collection that it says is aspirational and accessible, taking inspiration from both British heritage and sleek European styling.
"The result is a beautifully crafted collection of functional pieces that provide the ultimate in ergonomical comfort and wellbeing without comprising on aesthetics, delivering something truly different for customers and their homes and supported with an unparalleled in-store experience and service," says HSL.
Launching this month, the flagship LIVHOME showroom will showcase a selection of British-manufactured statement upholstery and beds, along with additional lifestyle collections from partners including Nicoletti, Himolla, HSL, Hypnos, Harrison Spinks and Stressless.
It will also be the only store outside London to stock the full collection of beds from Swedish lifestyle brand Carpe Diem Beds.
HSL commercial director Leanne Eastwood, who led the product development team behind LIVHOME, explains: “Over time, both product design and service in the furniture market have become mundane, mediocre and confusing for customers who are increasingly concerned about making mistakes with high-value purchases.
“We know good furniture, and aim to provide a fresh approach for design-orientated consumers looking for furniture and lifestyle products that make them feel as good as they look. Setting new standards for quality and style and delivering exceptional customer service, we are confident that consumers will appreciate the collection and enjoy the browsing experience in the showroom.”
In addition to the in-store experience, LIVHOME plans to deliver an enhanced online experience for consumers making it easy to browse the website, using the latest technology to lead customers from initial browsing to configuring their ideal pieces.
The new LIVHOME store will officially open in Aintree this month, after which HSL plans to roll out the concept to UK cities over the next 2-5 years.
