Oak Furnitureland opened a new showroom in North Shields on Boxing Day, as part of its plan to drive growth and expand its showroom portfolio across the UK.
The retailer says that, through detailed geo and demographical modelling, North Shields was identified as a key location with substantial potential for new Oak Furnitureland customers.
The new 17,000 sqft showroom, located in the Silverlink Retail Park in North Tyneside, opened on Friday 26th December 2024, coinciding with the launch of the retailer's Boxing Day and Winter sales.
The showroom spans two floors and features Oak Furnitureland’s whole home product offering, including new ceramic dining tables, home entertainment sofas, marble-topped cabinetry, and upholstered beds, alongside its core ranges.
The brand is launching a loyalty campaign running from 23rd December 2024 to 2nd February 2025. Eligible customers will receive a 10% discount voucher, which can be used alongside any ongoing offers and is valid on orders over £500.
The new opening takes the retailer's total number of showrooms in the UK to 67, with further openings planned this year.
CEO Alex Fisher comments: “We are delighted to be opening a new showroom in North Shields, which is another step forward in our plan to drive growth and make Oak Furnitureland even more accessible to even more customers. The opening of this showroom further highlights our continued investment in our business and showcases the excellent progress that we have made in enhancing our product proposition to serve the whole home.”