Home interiors brand OKA has announced plans to extend beyond its traditional furniture and accessories ranges into new home decoration categories, starting with wallcoverings.
The first collection, which will launch in selected stores and online in April, will feature three of OKA's most recognisable prints – Ocellus, Areca and Ghini – in five colourways.
The move follows the launch earlier this year of OKA's Icons range, which celebrated the brand's most enduring designs across furniture, lighting, textiles and accessories. The wallpaper collection draws on patterns already established as Icons, extending their application from upholstery, cushions and homewares onto walls.
Aalish Yorke-Long, chief customer officer at OKA, says: "This is a significant moment for the brand. We've listened carefully to our customers, who have told us repeatedly that they want to bring our signature prints into more areas of their homes. Wallpaper felt like the natural next step – it allows customers to make a real statement with patterns they already know and love.
"We're starting with wallpaper, but this marks the beginning of a broader strategy to extend the OKA brand into adjacent categories where we see genuine customer demand and where we can deliver the same quality and craftsmanship our customers expect, all under the trademark OKA aesthetic."
Sue Jones, co-founder and creative director at OKA, adds: "We've long thought about creating a collection of OKA wallpaper, as it's a natural extension of our emporium of elegant furniture and homeware, but we wanted to get it right. Harnessing the same design ethos that goes into everything we create, from expert craftsmanship to enduring design, I'm proud of our first three designs that celebrate our most iconic patterns. These are wallcoverings that will endure for years to come."
The wallpaper launch follows a year in which OKA has opened new locations at Redbrick Mill in West Yorkshire, Fenwick in Newcastle and an outlet store near Bicester Village. The business, which reported sales up 29% in its most recent quarter, trades through 12 showrooms across the UK, online and via its interior designer base.
