Home interiors brand OKA has reported sales up 17% over the Black Friday period. The business, which trades through 12 showrooms across the UK, online and via its interior designer base, said bestselling items over its 13-day Black Friday sale included cushions, rugs and upholstered furniture, with many lines selling out in the first five days.
The business, whose flagship store in on Chelsea’s Fulham Road, said while rising pressures on consumers were impacting discretionary spending overall, the premium segment was well insulated thanks to the underlying finances of its core customer base, helped by resilient property prices in affluent areas.
OKA recently announced plans to open more concession stores after launching its first two at Redbrick Mill in West Yorkshire and Fenwick in Newcastle as part of its plan to make the brand more accessible in more affluent pockets of the UK outside of London and the South East.
Mark Saunders, CEO of OKA, says: “We traded better than expected over the period, helped by going early with reductions and keeping the offer fresh, introducing new reasons to shop throughout the week. It’s a key event for OKA as it introduces new customers to the brand who often go on shop the range full price.
“Looking ahead, we’re continuing to scale our UK presence through an expanding showroom and concession network as well as online, where a growing number of our customers are transacting, and continuing to extend our brand into adjacent categories.”
