French Bedroom has announced a record-breaking few months of trading, beating previous revenue records set during the pandemic.
Founded in 2006 by Georgia Metcalfe, the business attributes its 2024 success to its new own-brand furniture collections, which are designed and crafted to capitalise on new trends ahead of their emergence.
This, along with growing brand awareness, has propelled the business to new heights, with growth across key metrics in 2024 including: the company’s best-ever month in October, with a revenue increase of +50% YoY, including the company's two best weeks on record; +37% growth in orders, highlighting expanding customer reach; and a +51% rise in items sold.
The company reported stand-out growth across its storage product category, with armoire sales up +80%, bedside tables sales up +66%, chests of drawers sales up +34%, and dressing table sales up +320%.
As a female-founded and led company, French Bedroom champions women, both in business and in the home – Georgia heads up the business and product design, and is supported by a female MD and all-female design team. Its products are made "for women, by women and unapologetically feminine", reflecting the role of women as the key decisionmaker for purchases for the home.
Georgia comments: “The gap between price versus quality, special versus functional, disposable versus cherished, impromptu versus considered purchases is widening. And alongside this shift, our audience demographic has also broadened – Gen Z are investing in quality pieces, choosing and appreciating timeless style, and carefully made items.
"Customers seek higher-end, more meaningful purchases, creating a connection with the items they purchase, and the craftspeople who made them. At French Bedroom we all work so hard to curate items that celebrate true creativity and the craft – something that’s core to our brand values in an increasingly disposable and unconnected world.”
Pictured: French Bedroom MD Holly Yates (read our interview with Holly in December's issue, here), and founder and creative director, Georgia Metcalfe
