French contemporary furniture and design brand Roche Bobois has opened its new flagship showroom in London, located at 339 Finchley Road.
The new showroom, occupying the ground and lower levels of a building on Finchley Road, offers approximately 700 sqm of display area across two main floors and two partial mezzanines. Bright and spacious, the showroom has been designed to offer "an immersive experience in the creative universe of Roche Bobois", allowing visitors to envision the brand’s collections in settings inspired by real living spaces.
The premises have been completely renovated to reflect the brand’s latest visual identity. The new, more open and streamlined entrance highlights the double-height ceilings and "creates a sense of fluidity throughout the space, inviting visitors to explore the various exhibition areas naturally and intuitively", says Roche Bobois.
"The interior features Roche Bobois’ latest design concepts, including the use of natural oak wood to bring warmth, limepaint finishes that add artisanal texture to the walls, and abstract patterned wallpapers from the brand’s new collection. Deep, rich wall and ceiling tones create an elegant contrast that enhances the materials, forms and colours of the collections."
The facade has also been redesigned and modernised, offering greater visibility of the interior and a contemporary look that aligns with the brand’s refined aesthetic.
"With this new opening, Roche Bobois strengthens its presence in the British capital, establishing a new reference point for French contemporary design in London and a prestigious showcase for its latest collections and collaborations with internationally acclaimed designers," the brand concludes.
Roche Bobois now operates eight showrooms in the UK.
