Following a six-month process, Kent-based bed and mattress manufacturer Sleepeezee has been acquired by The Sleep Group, owned by HIG Capital. The Sleep Group is also the majority shareholder of Silentnight, the UK’s biggest sleep brand.
The acquisition, from French-based PE company Perceva, sees two strong, independent brands with distinct market positions delivering a group market share of circa 20% and continuing to operate under the stewardship of their current management teams from their respective sites in Rochester, Kent and Barnoldswick, Lancashire.
HIG states that both businesses will continue to work in partnership with their customer bases and established supplier networks, with "a future focus on leveraging their combined strengths in the bed and mattress market".
Sleepeezee, which operates in the upper-middle end of the bed market, has confirmed that it will be "business as usual" for now, and that its customers may come to benefit from synergies between the brands in the future.
HIG Capital MD John Harper comments: "We’re excited to add Sleepeezee to the group – it is a strong, scalable brand, with significant room for growth both domestically and internationally."
Tracey Bamber, Silentnight's CEO, adds: "We’re delighted to welcome Sleepeezee to the group and look forward to moving forward together as two well respected distinct businesses in the UK market."
Steve Warren, Sleepeezee's MD, says: "2024 sees Sleepeezee celebrating our 100th year in the bed industry – we're delighted to be joining the group at such a pivotal time and can’t wait to start delivering on our growth plans under new ownership for many more years to come."
