Revenues at The Sleep Group, the parent company of the UK’s biggest and most trusted sleep brand, Silentnight, rose to a record high in the last FY following its acquisition of mattress manufacturer Sleepeezee and significant investment across the business.
The group – which manufactures mattresses, divans and headboards, alongside sleep products under licence – reported sales of £154m for the year to the end of January 2025, up 7% from £143.8m in the previous year, despite it noting a challenging macroeconomic backdrop.
The company says its performance had been driven by the group’s strategy of increasing investment in sustainability initiatives at its two manufacturing sites, in Lancashire and Kent, alongside "ongoing product innovation, employee development and a strategic focus on working with leading hospitality brands".
It has also continued to increase its investment in marketing and brand-building campaigns, including its first TV advertising campaign in 10 years with the Silentnight brand.
The group says EBITDA increased 7% to £13.5m for the year up to January 2025, up from £12.6m in 2024. Pre-tax profit was £405,000.
The Sleep Group, majority owned by investor HIG Capital, operates two distinct brands in the sleep space – Silentnight, and Sleepeezee, which was acquired by the group in May 2024.
Silentnight, headquartered in Barnoldswick, Lancashire is approaching 80 years of trading and is the UK’s biggest sleep brand. It dominates the mid-market, selling millions of mattresses, divans and pillows every year through both retail and long-term hotel contracts.
Sleepeezee, based in Rochester, Kent, is one of Britain’s longest-established premium bed manufacturers, handcrafting mattresses since 1924 and supplying luxury hotels such as The Ritz, Claridge’s and the Shangri-La. It has held a Royal Warrant since 1963 and last year became the first bed manufacturer to have its Royal Warrant awarded by HM King Charles III.
Both brands’ products are sold by UK retailers as well as through major, long-term contracts with hotel groups.
The businesses continue to invest in their sustainability strategies. Silentnight has maintained its ESG Excellent rating and is progressing toward B Corp certification and net zero targets validated by the Science Based Targets initiative (SBTi).
Tracey Bamber, chief executive of The Sleep Group, says: “This year’s performance reflects the strength of our brands and the resilience of our long-term strategy. Bringing Silentnight and Sleepeezee together has established us as the UK’s leading sleep group – built on trusted products, UK manufacturing and a clear focus on sustainability and service. None of this would be possible without the commitment and expertise of our people, whose dedication drives our performance today and our ambitions for the future.
“We’ve invested significantly in innovation and marketing, and the response from both consumers and the trade has been incredibly positive.
“Despite a challenging economic environment, demand remains resilient as consumers continue to recognise the wellbeing benefits of a great night’s sleep. With a strengthened balance sheet and two exceptional British brands in our portfolio, we’re well positioned for continued growth.”
Steve Warren, MD of Sleepeezee, adds: “Sleepeezee has been committed to exceptional British craftsmanship for over a century, and joining The Sleep Group has allowed us to showcase that heritage on a bigger stage. Our Royal Warrant, our long-standing hotel partnerships, and our focus on natural, sustainable materials are what set us apart – and they resonate strongly with today’s consumers. We’re proud to offer UK shoppers and hospitality partners the very best in choice, quality and service.”
