Thursday, 12th March was an important day for Simba, whose commitment to circularity earned it a prestigious edie Award for Circular Economy Innovation of the Year.
Known for its multi award-winning sleep range, Simba also cemented its position as a key player in sustainability, with a commitment to reducing its environmental footprint. Following a commendation from the British Retail Consortium’s Climate Action Showcase in 2023 and a silver award for Circular Economy at the Global Good Awards last year, the 2025 edie award recognises Simba’s sustainability leadership across the industry.
Celebrating sustainability in business, the edie Awards are the benchmark for recognising climate initiatives. Despite tough competition, Simba’s transparent and consistent approach earned it the top spot.
Simba's director of sustainability, Emma Reid, says: "We’re absolutely delighted with this win, it’s a testament to the dedication of our team and our commitment to the circular economy. Seeing our initiatives recognised at such a high level reinforces the impact we’re making in reducing waste and creating more responsible sleep solutions.
"This is just the beginning – as a proud B Corp, we’re committed to pushing the boundaries of sustainability even further."
Inspired by the NBF’s report that 76% of the UK’s discarded mattresses go to landfill every year, Simba created a three-pronged strategy to improve circularity: to design for end-of-life recyclability; to include more recycled materials in products; and to facilitate mattress recycling via a specialist Mattress Recycling Service, plus its certified Refurbished programme and range.
These combined saved 4,929,822 kilograms of CO2 emissions in 2023 from 23,342 refurbished and recycled mattresses, with the help of Simba’s partner, The Furniture Recycling Group.
Simba says this win will inspire further plans, "securing a brighter future for sleep".
