Sleep.8, an innovator in sleep technology and wellness, has announced the grand opening of its flagship London store on Tottenham Court Road.
Timed ahead of World Sleep Day (15th March), the store promises "an immersive retail experience focused on cutting-edge sleep solutions and expert guidance".
The new store will showcase the brand's full range of mattresses, custom beds, sofabeds, massage chairs, sleep technology and bedding.
Spanning 203 sqm of retail space, the store is designed to offer an immersive shopping experience, says the brand: "The Sleep.8 flagship store offers more than just premium sleep products – it’s a destination designed to educate and empower shoppers.
"Newly designed mattress display cabinets feature cross-sections of high-quality materials, helping customers discover the unique benefits of each sleep solution. Secluded test zones provide a private, immersive mattress trial experience, ensuring every shopper finds their perfect match.
"The showroom features Sleep.8’s signature mattress collection, designed for exceptional comfort and support, alongside the ultra-luxe Grether & Wells hybrid range, which boasts integrated pillowtop surfaces for an indulgent sleep experience."
The flagship store will also be the first to debut new collections later this spring, including the exclusive AH Beard line. "After 125 years of pioneering comfort in Australia, the Beard family – originally from England – is bringing their iconic mattress line back home," says Sleep.8.
"AH Beard’s hand-built luxury mattresses are crafted with the finest raw materials from Australia, meticulously manufactured in Portugal, and will soon be available in the UK.
"Following its debut at the Tottenham Court Road grand opening, the collection will gradually be introduced to other Sleep.8 stores across the UK."
The store also features an enhanced iSense experience, inviting customers to explore and feel the brand's patented Comfort Control Technology inside the mattress. "As London’s first adjustable firmness smart mattress, iSense allows sleepers to personalise their comfort in real time using an intuitive app or remote control, setting a new standard for truly customised sleep," says Sleep.8.
Paul Longman, CEO of Sleep.8, states: “The opening of our flagship London store is a significant step in Sleep.8’s European expansion. Tottenham Court Road has long been a hub for design and innovation, making it the perfect location to introduce our next-generation sleep solutions. As sleep science advances, we are committed to helping people achieve their best rest through cutting-edge technology and expert guidance.”
Dana Mantripp, retail director at Sleep.8, adds: “We are thrilled to introduce Sleep.8’s unparalleled sleep experience to this iconic London location. Tottenham Court Road is rich in history and innovation, making it the perfect home for our flagship store. Our mission is to help every customer find their ideal sleep solution, enhancing their daily lives through better rest.”
This store opening follows Sleep.8’s recent expansions in Spain and the launch of its Baker Street store. It now operates from six locations across London.
