Sleep lifestyle and furniture brand Sleep.8 has announced the re-opening of its flagship store in Bluewater Shopping Centre, following a substantial expansion and refurbishment.
The brand has increased the floorspace of its prime retail location by a total of 151 sqm, from 436 sqm to 587 sqm, utilising the new floor space to introduce a new retail concept which makes the Bluewater store the brand’s first UK location to feature its full range of mattresses, beds, sofabeds, pillows, relaxation gadgets and massage chairs.
Primarily, the new store focuses on an education-led customer experience in which shoppers will discover the solutions offered by each of Sleep.8’s products, all of which champion innovation to offer improvements to rest and sleep quality.
Thanks to the newly added floorspace, customers can test out every mattress and sofabed in the collection, as well as the massage chairs. This capability has been combined with a new, more relaxing aesthetic for the brand’s brick-and-mortar locations.
The brand’s newly created mattress display cabinets have been installed, containing mini cross-sections which demonstrate the materials and benefits given by each layer in the brand’s numerous specialised mattresses. Testing the mattress is paramount, says Sleep.8, so the store incorporates a secluded zone where customers can relax while trying out the mattresses in privacy.
In addition to the existing mattress range, the Bluewater reopening will mark the exclusive launch of the new iSense mattresses, "world-first" adjustable foam mattresses with firmnesses controlled via an app or remote control.
Elsewhere, the interactive Pillow Bar offers the customer the opportunity to relax with a cup of tea or coffee while a retail assistant guides them through a consultation to find their perfect pillow from an array of 16, each with their own adaptations to cater to different sleeping styles and preferences.
Sleep.8’s VP of retail, Musi Chayla, says: “The re-opening of the Bluewater store marks the beginning of an exciting new era for Sleep.8, with the plentiful floorspace offering us a greater capacity for educating our customers and introducing them to the innovative items that will meet their needs, to help improve their sleep quality, and subsequently, their overall health.
"As a company, we have always believed in the vitality of brick-and-mortar locations, especially in a category where physical feel and tactile qualities are such an integral part of the experience, and the newly expanded Bluewater store offers greater possibilities than ever before.”
