Sofa Club has appointed Stephanie Rackley as group marketing director. Stephanie joins the retailer with a near-20-year track record across the beauty and wellbeing sectors, having held senior marketing roles at brands including Medik8, bareMinerals and Champneys.
Most recently, she spent six years as a marketing strategy consultant, leading multi-disciplinary marketing teams across brand, digital, content and performance. Her consultancy portfolio spans a diverse range of businesses, from interior design studios and luxury hotel chains to global skincare brands.
In her new role, Stephanie will oversee Sofa Club’s group-wide marketing strategy, driving brand development, customer acquisition and long-term growth. Her expertise in building premium brands and leading integrated marketing teams will support Sofa Club’s continued expansion and ambition to redefine the modern sofa-buying experience.
Stephanie says: “I’m incredibly excited to be joining Sofa Club at such a pivotal stage in its journey. The brand has built strong foundations and a clear point of difference in the market. I’m looking forward to working with the team to accelerate growth, strengthen brand equity and continue delivering exceptional experiences for customers.”
Tom O’Neill, Sofa Club's co-founder, adds: “Stephanie’s experience scaling premium, consumer-first brands makes her an exceptional addition to our leadership team. Her ability to blend strategic thinking with creative excellence will be instrumental as we enter our next phase of growth. We’re thrilled to welcome her to Sofa Club.”
