Sofa Club has appointed Paul Brennan as MD. Paul joins from his most recent role as commercial and merchandising director at JW Anderson, and brings a wealth of experience from some of the world’s most influential fashion and lifestyle businesses.
His career spans senior leadership positions at Yoox Net-A-Porter Group (YNAP), Browns, Marc Jacobs, JW Anderson and John Lewis, where he has consistently driven fast-paced growth across both ecommerce and physical retail, says Sofa Club: "Paul’s move from fashion into furniture reflects Sofa Club’s ambition to bring the language and principles of fashion into the home.
"With a focus on design, agility and customer experience, the brand sits at the intersection of interiors, lifestyle and fashion-led retail, an environment that strongly aligns with Paul’s background."
Paul comments: “While my career has been rooted in fashion, the opportunity at Sofa Club felt like a natural progression. The brand’s vision to bring fashion into the home is compelling, and its blend of ecommerce and retail, alongside its pace of growth, closely mirrors the environments I’ve thrived in throughout my career.
“I was also extremely motivated by [founder] Tom’s clarity of vision and ambition for the business, as well as the strong culture that has been built across the team. Sofa Club has a clear point of view and huge potential, and I’m excited to lead the business through its next phase of growth.”
Founder Tom O’Neill says: “Paul’s commercial expertise, brand instinct, and experience scaling modern retail businesses make him an outstanding addition to Sofa Club. His leadership will be instrumental as we continue to grow while staying true to our creative and customer-first values.”
