Sofa Club is continuing its UK retail expansion with the opening of a new store on Hadfield Road, Cardiff, bringing the brand’s latest store concept and signature sofa collections to customers in Wales.
Spanning 13,500 sqft, the new Cardiff location will be a full-service Sofa Club store, showcasing "an elevated new design concept created to reflect the brand’s distinctive aesthetic", says Sofa Club: "More than a traditional furniture showroom, the space has been designed as somewhere to shop, dwell and enjoy. Against a cool, sophisticated backdrop, customers will be able to discover Sofa Club’s collections at their own pace while receiving expert support to find the perfect product for their home."
At the heart of the new store will be a bespoke sofa atelier, creating a dedicated space for customers to explore and discover the different fabrics available across its collections. The experience will be complemented by an in-store bar area.
MD Paul Brennan says: “We’re so excited to be opening the doors to our new Cardiff store. This is a significant space for Sofa Club and an opportunity for us to bring our new store concept to Wales in a really exciting way. We want sofa shopping to feel inspiring and enjoyable, so we’ve created a space where customers can take their time, explore our collections, visit our sofa atelier and enjoy a drink while creating something that feels perfect for their home. We can’t wait to welcome Cardiff in.”
Early bestsellers from the Cardiff showroom point to an appetite for rich, earthy and autumnal tones, with deep espresso, mocha, truffle and matcha shades proving particularly popular, says Sofa Club: "Customers are gravitating towards warm, grounding colours, suggesting a move towards cosy, nature-inspired interiors for the season ahead."
