03 February 2026, 11:46
By Furniture News Feb 02, 2026

Sterling Home partners with Vogue Williams

Scotland’s largest furniture retailer, Sterling Home, has announced a new collaboration with broadcaster and personality Vogue Williams for an exclusive furniture collection available only through its stores in Scotland which reflects Vogue’s signature style, Irish heritage, and "approachable sense of luxury". 

“This partnership brings together Vogue’s creative energy with our commitment to accessible, quality design,” says Euan Graham, director and 3rd-generation family member at Sterling Home.   

“Her warmth, authenticity, and enthusiasm for home styling align with our brand values and customer expectations. The resulting range is a considered blend of comfort, colour, and craftsmanship.” 

Vogue comments: "I've always loved interiors. It's where I get to be creative, there's no right or wrong –- it’s just about what brings you joy. It's been so much fun blending striking looks with a collection made for everyday living. It has to work for you and your family, not just look gorgeous! Seeing it land in Sterling Home stores across Scotland was a real 'wow' moment!"

The range is the result of the Branded Furniture Company's latest celebrity license partnership (see related).


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