09 April 2026, 21:40
By Furniture News Apr 09, 2026

The Sleep Group acquires Wow Sleep

The Sleep Group, which owns UK bedmakers Silentnight Group and Sleepeezee, has acquired Bradford-based contract bed and mattress manufacturer Wow Sleep.

"This strategic acquisition supports our long-term ambitions and strengthens our presence in the contract market, including the student accommodation and leisure sectors," states The Sleep Group.

“Wow Sleep will continue to operate as a standalone business, alongside other Sleep Group brands, Silentnight and Sleepeezee.”

Wow Sleep was founded by Darren Stega-Jones and Mark Brooman, and operates from a 36,000 sqft factory in Bradford, a former textile mill it acquired in 2024.


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