Vispring has announced the grand opening of its new Milan showroom. Situated in the city's design district at Via Visconti di Modrone 8, the new space represents a landmark moment for the British brand, as its first standalone store in the heart of the design capital of Italy.
Scheduled to open this month with an official launch alongside Milan Design Week, the showroom invites clients to immerse themselves in a world of "bespoke sleeping excellence".
"Milan represents the perfect canvas for our bespoke sleeping solutions," says Vispring MD Martin Gill. "The showroom signals Vispring's commitment to expanding its international presence and connecting with sophisticated global consumers who demand the highest standards of sleep comfort."
The Vispring Milan showroom presents its range across two floors.
Vispring recently launched flagship stores in Melbourne, Singapore and multiple Chinese cities including Ghangzhou, Ningbo and Fuzhou. New partnerships have been identified in Europe and the Middle East, with significant expansion planned in the US, where five new flagship stores are slated to launch in 2025, in Orange County, NYC, Dallas, Denver, and Washington DC.
Vispring has also announced a comprehensive brand refresh that "honours its storied past while embracing contemporary luxury sensibilities".
The refresh represents the most significant evolution in the company's 124-year history, encompassing a refined visual identity, expanded product offerings, and enhanced retail experiences.
The refresh will launch at Salone del Mobile.
Clare Schifano, global marketing director, says: "At Vispring, we believe a bed is more than just a place to sleep, it’s the heart of your home. This refresh is a celebration of Vispring's legacy as a leading luxury bed brand and to meet the expectations of modern luxury consumers who seek both heritage and innovation."
"At its core, Vispring is more than a brand, it’s a community bound by an unwavering commitment to excellence, care, and craftsmanship. Our English heritage reflects London’s refinement while remaining deeply connected to our Plymouth workshop. This is a legacy built on passion and dedication, passed down through generations.”
