22 October 2025, 00:35
By Furniture News Oct 21, 2025

Whitemeadow welcomes new area sales manager

Victoria Blott has joined Whitemeadow's team as its area sales manager for the north of England and Scotland, following the retirement of Jim Fraser, a valued member of the sofamaker's team for many years.

Victoria brings with her a wealth of experience in the furniture retail industry, having worked with several leading brands and retailers throughout her career. Her deep understanding of the market, combined with her passion for building strong relationships, makes her "a fantastic addition" to the sales team, says Whitemeadow.

“We’re very much looking forward to introducing Victoria to our retail partners across her regions in the coming weeks," says sales and marketing director, Daniel Oscroft. "Her expertise and enthusiasm will undoubtedly support our continued growth and help strengthen our partnerships throughout the North and Scotland. Please join us in extending a very warm welcome to Victoria as she begins this exciting new chapter with Whitemeadow.”


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