Whitemeadow stands proud as one of the UK’s leading upholstery manufacturers, with a reputation built on three steady decades of craftsmanship, innovation and commercial design. In a special feature in May's issue, the sofamaker reveals some of the new models that reflect its mastery of the craft – and promise to appeal to a broader audience than ever before …
With four sites located in the heart of Nottinghamshire, Whitemeadow has become synonymous with reliable British manufacturing, producing thoughtfully designed, handcrafted sofas that blend comfort, durability and style.
Its in-house team of skilled designers and developers work collaboratively to deliver commercial, modern collections that meet the evolving tastes of today’s consumers. From bespoke projects to large-scale retail partnerships, Whitemeadow combines grounded values with forward-thinking creativity, making it a trusted name for retailers across the UK.
Design diversity
Whitemeadow set out to showcase its versatility in both design and manufacturing at this year’s January Furniture Show, where its latest launches demonstrated the breadth of its creative and production capabilities.
From sophisticated scroll arms that nod to classic elegance, to sleek, contemporary silhouettes that capture modern minimalism, the latest collection offers something for every taste and interior style, explains Whitemeadow’s sales and marketing director, Daniel Oscroft: “We’ve worked hard to reflect our ability to cater to a diverse audience of customers – from traditionalists seeking timeless comfort, to the trend-conscious seeking the latest look in design-led living.
“We’ve carefully considered the details, introduced new fabrics and pushed the boundaries wherever possible, while still offering great product with commercial appeal. Our adaptable approach enables us to respond quickly to emerging trends while maintaining the reliability and craftsmanship that Whitemeadow is known for.”
Each new range brings its own personality and market appeal to the spotlight, but there are some stand-out newcomers that truly deserve recognition …
Read the full feature in May's issue.
Pictured: Elton
