Wool bedding specialist Woolroom has teamed up with Amazon MGM Studios’ The Sheep Detectives for a promotional collaboration to celebrate the launch of the new movie.
Ahead of the film’s release, Woolroom is launching The Case of The Missing Sleep competition, running from 27th April until 21st May. Entrants will be invited to follow a series of clues hidden across the Woolroom website, with a host of prizes on offer.
Chris Tattersall, MD of Woolroom (pictured), says: “We’re incredibly excited to be teaming up with The Sheep Detectives. Similarly to the movie’s unlikely yet brilliant flock of detectives, wool is an often overlooked yet unbeatable bedding fibre, that can truly solve the case of so many people’s missing hours of sleep, so this collaboration is a natural fit.
“Roughly 60% of UK adults admitted to getting less than six hours of sleep each night, and with proper rest being vital for our health and overall wellbeing, we are dedicated to highlighting the common thieves of sleep. Overheating and waking due to sweating or allergies are some of the most common perpetrators for disrupted sleep. Wool's incredible temperature regulating, moisture managing and hypoallergenic abilities combat this, allowing you to sleep peacefully.”
The competition winners will be given a glimpse of life on The Sheep Detectives farm through a luxury four-night farm stay for two adults and two children.
The Rutland-based firm has doubled in size since 2021, and reported its strongest financial performance to date in the 2024-25 FY.
