“Imagine the tranquil shores of Sweden’s West Coast, where the sea meets rocky cliffs, and the air carries whispers of serenity” … this evocative landscape was the inspiration behind Carpe Diem Beds’ Iconic Collection, a series of beds that blend Scandinavian design with “uncompromising comfort”. Now, as it approaches its 30th anniversary, the Swedish bedmaker has unveiled the latest addition to this celebrated range – Sandö Iconic, a floating reimagining of its bestselling model …
It all began with a moment of inspiration. Börje Thuleskär, the founder of Carpe Diem Beds, was resting on the heather-covered island of Stora Kornö, and experienced a feeling of weightlessness – and that sensation inspired The Iconic Collection, a series of luxury floating beds designed to transport the user to “a tranquil haven”.
With its signature centred leg design, the collection’s ethereal aesthetic evokes a dreamlike sense of floating, says the bedmaker, which is set to again wow visitors at the 2025 January Furniture Show – and the newest member of this family, Sandö Iconic, takes this vision to new heights.
“As Carpe Diem Beds’ most popular continental bed model, Sandö is beloved for its three layers of spring systems, which deliver a sleep experience like no other,” states the sleep specialist. “Now reimagined with a floating design, it offers a seamless combination of elegance, innovation, and unparalleled comfort.”
Behind the design
But Sandö’s design is more than just an aesthetic success. At its core lies three layers of spring systems, one being the brand’s patented Contour Pocket Spring System. With this unique innovation, the individual pocket springs adjust to the body’s contours, instantly adapting to every new position, says the bedmaker.
Besides the spring systems, there is also the patented Visco Elastic Bottom Layer, a comfort segment developed together with the Spinal Unit at Sahlgrenska University Hospital in Gothenburg, Sweden. This layer provides stability, reduces pressure, and ensures efficient blood circulation, helping the user sleep undisturbed and wake up refreshed.
Where innovation meets artistry
Carpe Diem Beds is known for its dedication to creating more than just beds. Sandö Iconic’s floating design promises to transform any bedroom into “a serene retreat”, while its handcrafted quality reflects a commitment to superior craftsmanship, says the bedmaker: “Every detail, from the fabrics to the elegant finishing touches, is designed to bring beauty and balance to your space.
“Transform your nights, elevate your days, and celebrate 30 years of Swedish excellence in sleep with Carpe Diem Beds.”
For more information, get in touch with Oliver Bowen at [email protected], or find Carpe Diem Beds on stand 1-D30 at JFS.
Pictured: Sandö
