24 July 2024, 16:53
By Furniture News Jul 01, 2024

Nova leaves the competition in the shade

With the launch of the Nova Experience Centre last month, the garden furniture wholesaler reveals that its most sought-after product remains the pergola – and for good reason …

Nova has offered several pergola options for years, and has supplied over 20,000 pergolas to homes across the UK. Its rich offering is only growing, as the supplier says this shading category is more popular than ever.

“Our pergola offering is incredibly strong, thanks to our UK-exclusive relationship with manufacturers Zhengte,” comments buying director Rob Mead, who explains that Zhengte is known for providing products with strong CSR and ESG compliance, and that Nova is the only UK distributor of its pergola range.

The Nova Titan pergola, in particular, boasts a carbon-neutral production process, uses GRS-certified recycled plastic in its components, and also has no single-use plastic in its packaging. This model has also received the famed Red Dot Award for its integrated drainage system, whereby rainwater can run freely down a dedicated channel in the pergola’s leg and drain away.

“Many claim to have been awarded this prestigious design accolade,” says Rob, “but the Titan was the original receiver of this title, paving the way for other pergola designers.”

Beyond the Titan pergola collection, Nova offers an extensive range of pergolas – a total of 14 different sizes and four different colourways – that meet different price points in the market.

“It’s a cost-effective way to create an outdoor room,” Rob explains. “With the average cost of an extension upwards of £45k and the average cost of a garden building upwards of £15k, our pergolas retail at prices under £1000, making them the perfect way to extend time outdoors.”

Nova’s colour options include grey, white, pebble and wood-effect. The garden furniture specialist expects pebble to replace white in the long run, with consumers wanting a softer look, and says the wood-look design is ideal for consumers who wish to enjoy the appearance of a wood pergola without the hassle of regularly sanding and treating the wood.

Pergolas are proving popular with British homeowners for a multitude of reasons – not least of which because some, like Nova’s, feature louvred roofs that can be opened and closed.

“When it’s sunny and the roof is open you can enjoy the rays, but when it’s too hot you can close the louvres to prevent burning and protect your skin,” adds Rob. “The louvred roof is handy for sheltering from the rain, thanks to the award-winning drainage system – meaning events won’t need to be cancelled due to the typical British weather!”

Plus, with any of Nova’s pergola accessories – the biggest range available in the UK, says Rob – consumers “will truly be able to build their own outdoor room”. Indeed, from privacy screens to side walls, sliding louvred doors and more already available, Rob also reveals that Nova will shortly release pergola lighting and heating solutions too.

The full range of pergolas is available to view at the Nova Experience Centre. To place an order for the 2025 season, and to discuss all pergola options, Rob recommends that interested parties book a visit through Nova’s website.


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