The furniture industry is evolving, says furniture CGI visualisation specialist Orbital, "and OV25 is leading the charge. This revolutionary SaaS solution and 3D product configurator is transforming how manufacturers and retailers showcase, customise and sell furniture".
With Orbital’s extensive 3D asset library, businesses can connect with customers faster and more efficiently than ever, says Orbital, offering a cost-effective alternative to traditional photography and CGI.
"Traditional methods can take weeks or even months to produce visuals, delaying sales and marketing," Orbital explains. "With OV25, businesses can create, customise and share assets almost instantly, gaining a significant competitive advantage. The platform delivers exceptional quality at an accessible price, making incredible visuals available to businesses of all sizes. Designed for ease of use, OV25 ensures seamless navigation for sales teams and customers alike.
"With 360-degree product views, OV25 brings products to life in a way that static images never could. Real-time customisation means users can change materials instantly, allowing them to visualise every possible SKU – with live pricing. App-less augmented reality (AR) enables customers to place products directly into their homes without downloads or complex technology."
Orbital goes on to explain that OV25 will soon include features such as animated products, global flash sale modules and advanced analytics to provide businesses with key customer insights, while AI-generated lifestyle imagery will enable the creation of "stunning, photorealistic room scenes in minutes, providing endless possibilities for marketing and branding".
"OV25 is more than just a tool – it’s a complete solution designed to elevate visuals, streamline processes, and increase sales," Orbital concludes. "Whether you are a manufacturer looking to enhance your product catalogue or a retailer seeking to provide customers with an immersive shopping experience, OV25 is the answer.
"The future of furniture visualisation has arrived, and it is changing the way the industry connects, sells, and innovates."
