Our June issue's cover star, Paris-based startup Presti AI, is rapidly making waves in the furniture industry with its cutting-edge generative AI platform, initially known for producing high-quality lifestyle imagery in seconds. Now, the company is taking a bold leap forward with the launch of its new Video feature, enabling brands to create photorealistic product videos – complete with motion, human interaction and cinematic depth – “just as easily as generating a static image” …
Founded in 2022, Presti has earned the trust of over 300 furniture manufacturers and retailers globally, including top-tier brands seeking to streamline their visual content creation. By replacing traditional photography and CGI workflows with scalable AI tools, Presti empowers companies to save time, cut costs, and enhance visual storytelling.
“We’re redefining what’s possible in furniture merchandising,” says Hamza Bennis, the co-founder of Presti. “With video, our customers can showcase their products in motion and context – without the cost or complexity of traditional production.”
From advanced imagery to immersive motion
The latest Video capability builds on this innovation, Presti AI explains. With just a product image and a simple text prompt, users can now generate: 360° product spins – smooth rotations to showcase design details; lifestyle videos – including people or pets interacting naturally with furniture; room walkthroughs – AI-generated scenes that reflect any described setting; and ultra-fast output, with cinematic results delivered in under a minute.
Powered by advanced video diffusion models, Presti says its system produces “long-range coherence and richly detailed motion” – bringing products to life in ways that static images simply cannot match.
“We’re in video now, where we were in image generation just a year ago,” Hamza explains. “There’s a lot more coming, and it’s coming fast.”
Existing customers have quickly embraced the new video generation feature – over 1000 videos were downloaded within the first week of launching. Some of the most popular prompts that have been entered include: “A woman enters the room and places a flower vase on the sideboard”; “A dog walks in and jumps onto the sofa”; “A slow camera rotation around the main product, in slow motion”; and “A woman gets into bed and lies down.”
Looking ahead
With a strong R&D pipeline, Presti is actively refining features like perfect room consistency, and expanding its video tools to support longer scenes. This evolution marks a significant step toward the future of product marketing – where brands can move from static images to fully dynamic digital showrooms with minimal effort, says Presti.
“As Presti continues to evolve, it is not only solving longstanding industry challenges – it is setting a new creative standard for how furniture is visualised, marketed and sold,” concludes Hamza.
Pictured: Presti’s new Video capability enables users to create lifestyle videos with people or pets interacting with furniture
