Forte, one of Europe’s largest manufacturers of self-assembly furniture, is looking forward to growing the brand in the UK in 2025, after the successful roll-out of its EasyKlix ranges at selected John Lewis stores …
The Polish furniture manufacturer was founded 32 years ago, and has built its reputation on a tradition of entrepreneurship as a family- owned company. Its extensive ranges include furniture for dining, living and children’s rooms, as well as bedrooms, offices and halls.
Whole collections are available, as well as complementary pieces, with around 800 new designs going on sale every year. Indeed, a total of around 3000 designs are permanently available, with exports to around 45 countries accounting for around 90% of production. In 2023, the group sold some 2.2 million pieces of furniture.
Victoria Ross, national sales manager (UK) at Forte Furniture, says: “We are thrilled with sales of EasyKlix in the John Lewis stores and, as the collection becomes available to other retailers, we are looking forward to bringing Forte to the rest of the UK market and establishing ourselves as a ‘go-to’ brand for self-assembly furniture.
“We have also been really pleased with the success of our regional store events, where shoppers showed a real enthusiasm for our products, as well as taking part in competitions, such as for assembling furniture in the fastest possible time.”
The innovative EasyKlix by Forte furniture was launched in April, and soon was hailed as a real game-changer, as its two ranges were exclusively rolled out at John Lewis stores, with the first unveiling at the brand’s flagship London West End store in Oxford Street.
Over the following month, EasyKlix was rolled out in shop-in-shops at John Lewis stores in Glasgow, Westfield Stratford City, Southampton, Solihull, Leeds and Liverpool.
The roll-out was supported by a marketing campaign which included the hiring of well-known influencers to further raise the profile of the brand on its social media channels. Big Brother winner Craig Phillips, and his wife Laura – also known as the presenters on YouTube channel Mr and Mrs DIY – were invited to launch EasyKlix at leading shopping centre Liverpool ONE, and there has also been extensive national and regional media coverage about the various launches and events.
The EasyKlix products are designed to assemble up to 10 times quicker than conventional furniture, thanks to a pioneering ‘click-together’ system using ThreespineID technology.
Currently available in two ranges – Sherbrooke and Harllson - EasyKlix by Forte comprises cabinets and sideboards, wardrobes, TV stands, chests of drawers and side and console tables, available in white, natural and sage green colours. “Keep an eye out for exciting new designs that will be available with the EasyKlix build system in 2025,” adds Forte.
“The solid, long-lasting furniture suits all modern lifestyles, and has proved especially popular with first-time home buyers, students, and those who are often moving house. The technology also means you can disassemble and rebuild the furniture, when necessary, almost tool free.”
Sustainable development is also a priority for Forte, which puts achieving the highest product quality on an equal footing with care for the natural environment, and ethical and employee issues.
Pictured: EasyKlix in Glasgow
