Following the successful launch of a number of new Komfi mattress collections at the NBF Bed Show in September, Furniture News caught up with Richard Gretton, commercial director at GNG Group, to find out more about the new product range and the business’ plans for the coming year …
Could you tell us about each of the new collections?
We launched three new collections under the Komfi brand at this year’s NBF Bed Show – Infinity, Harmony and GelMed. Infinity is our premium mattress offering, and combines the cooling benefits of TrueGel with the breathability of TrueAir foam, ensuring adaptive support and comfort throughout the night.
Harmony is our eco-friendly option, a fully carbon-neutral mattress designed for environmentally conscious consumers. It features Ecofoam, which is made using 100% recycled foam, and a Seaqual fibre cover, containing recycled marine plastic.
Lastly, we unveiled the GelMed collection. GelMed builds upon the success of the KomfiMed product range that we launched last year, and is a collection of innovative hybrid mattresses which combine TrueGel technology, medically proven foam and pocket springs.
What inspired the design and development of these mattress collections?
We’re always focusing on innovation, whilst also ensuring we are catering to the diverse and evolving needs of the consumer. Through frequent contact with our customers and agents, we had identified gaps in our product offering. Our Komfi proposition now offers a full hierarchy of products designed to meet the sleep needs and preferences of all consumers, from entry level to high end.
What are some of your key USPs as a company?
With our UK manufacturing operation, combined with short lead times and convenient delivery options, we are able to provide flexibility for our customers. Retailers do not have to tie up their capital in stock, or in shipping. If required, we could deliver our product to a customer on a weekly basis, rather than them having to commit to six months’ worth of stock. And we have a friendly, responsive customer service team who are always happy to work with our customers to find a solution that works for them.
What does 2025 have in store for GNG?
There is a lot to come from GNG Group and the Komfi brand in 2025. From innovations in materials and product design, to expanding our reach into different sectors of the bed and bedroom market, our strategy is developing on many fronts. We’re also expanding our team, helping to advance our position across the market.
Can you provide some insight into your sustainability initiatives?
We are always exploring new innovative and sustainable materials, with a focus on enhancing the circularity of materials as much as possible. We’re continuing to build upon the success of Ecofoam in our products, and now use in excess of 2000 tonnes per year across the business. As we have seen with our Harmony collection, carbon-neutral products and sustainable innovation is a key focus within our product portfolio moving into 2025.
What else is new at GNG?
We’ve recently refurbished our trade showroom at our head office in Normanton, West Yorkshire, and it really highlights our fantastic new Komfi product ranges. Those who have visited have been incredibility impressed, and we’d welcome the opportunity for our trade partners to visit our facilities and experience the new products.
