Global furniture developer and supplier Sourcebynet is no stranger to bespoke commissions – but having secured the licence to deliver Disney-branded collections, it has gone all out to ensure its ranges do justice to the stories that inspired them. Here, CCO Suzanne Macleod explains how Sourcebynet hopes to reshape the children’s furniture market, and what customers can expect from its new Bluey collection …
What is Sourcebynet?
Sourcebynet is a global furniture development and sourcing company headquartered in Singapore, offering innovative furniture solutions across living, bedroom, dining, children’s and outdoor categories for private label, own-brand and licensed partners.
Our sourcing operation is built around the fundamental principles of ethical and sustainable practice that enable us to supply great-value products with guaranteed quality and compliance to the strictest global standards. Strengthened by over 20 years of expertise, this ensures we have developed a robust supply chain and an established global network of trusted partners to deliver best value, quality and service excellence for leading global retailers via our network of offices in Europe, Asia and Australia.
How do you approach the UK marketplace specifically?
For the non-branded team, we focus on partnering with retailers to bring them best-in-class product solutions, delivered with excellence in quality assurance. Our branded division is currently focused on bringing a new vision for licensed furniture to market, one that we believe fits better in today’s homes.
What licensed products do you supply?
We are an official partner for Disney licensed furniture, and are pleased to announce we have been appointed as the official partner for BBC to develop a brand-new Bluey furniture range.
This is just one example of how major brands trust in our expertise and engage with our vision for a revolutionary shift in the children’s furniture market – where innovation meets storytelling, and functionality seamlessly blends with the modern lifestyle. We are committed to creating something truly new and exciting for today’s parents, delivering furniture that not only enhances the home but also captures the imagination of children.
We’ve worked closely with our partners to design and develop furniture ranges with a deep understanding of the needs of contemporary families – placing storytelling at their core, and combined with value and exceptional quality.
Sourcebynet is not just about furniture – it’s about creating a new standard for children’s living spaces, where every piece tells a story, serves a purpose, and offers longevity in durability and design.
How did Sourcebynet obtain this license, and what other IPs does it cover?
We were approached back in 2022, as Disney were on the brink of launching Disney Home and were looking for a diverse partner to take the brand into broader retail distribution with a focus on home specialists.
We’re confident that our new AW24 ranges – which include a first-ever Moana furniture collection, ahead of the big-screen release of Moana 2 – will challenge industry and consumer perceptions of licensed children’s furniture and have widespread appeal.
What does the collection based on the Bluey cartoon comprise?
As a partner, we wanted to take as much inspiration as possible from the content to create pieces that emotionally engage and inspire. Essentially, our approach was to capture the fun and imaginative play of Bluey on-screen and bring to life in the home. Bluey fans will recognise the reversible play sofa inspired by fan-favourite episodes Cubby and Neighbours, and the teepee designed in our own unique Bluey print gives a nod to the Camping adventures. We’ve purposely kept our first collection tight as we bring a new execution on licensed furniture to the market.
How do you see it being rolled out to prospective UK stockists?
We’ll be launching on Amazon and in some UK retailers from October.
Are you a fan of the show yourself? Got a favourite episode?
I feel it has that Pixar magic to it, where it seems like it’s very focused on kids and yet it has something for everyone. It’s incredibly relatable! Favourite episode … it’s hard to say, but either Whale Watching (as I think so many parents can relate) and, given that we’re a furniture company, I would also need to say Flatpack!
Can you comment on any more general directions in children’s furniture?
We have an incredibly talented team, and I’m very excited by what Sourcebynet has in development, both with additional partnerships and our product strategy. Our vision is to partner with retailers to bring solutions-focused products to life in modern homes.
Find out more about Sourcebynet's bestsellers, sustainability strategy and product pipeline in October's issue.
Pictured: Bluey play sofa and teepee collection
