Following another successful South West Furniture & Bed Show last September, the South West Furniture Manufacturers’ agent and Representatives Federation (SWFMARF) is inviting prospective members from related industries to consider joining, writes chairman Andrew Birkett …
SWFMARF was established in 1992, and we’ve been committed to helping agents and representatives create strong, rewarding connections throughout the region ever since.
SWFMARF have held trade shows for many years, albeit in different locations, and they’re an important feature of our federation. SWFMARF now partner with Junction 24 at Bridgwater, which is the perfect venue for us, easily accessible with parking for show vans, and a restaurant on site. It’s well supported by retailers and suppliers alike.
As a federation member, you’ll have access to our members-only trade shows. These shows provide exclusive opportunities to showcase your products and build meaningful connections with top retailers in the South West and South Wales.
Last year, our show was held in September, and showcased over 40 brands. With a relaxed, friendly atmosphere, retailers can enjoy our hospitality and socialise with us whilst viewing new products.
As part of our ‘thank you’ to retailers, we held a raffle, with winners receiving a specially selected hamper. Recipients included Haskins of Shepton Mallet, Skidmores of Worle, and JC Williams, in Helston.
But don’t just take it from me. Our secretary, Sas Haines, says: “I’ve been a member of the SWFMARF for many years. I first joined when I was new to the furniture industry, as it was an ideal opportunity to meet mutual professionals who could provide knowledge and advice.
“I’ve exhibited at nearly every show since I joined, as it’s an ideal time to meet with retailers in a less formal atmosphere, and for us it makes a nice change from being on the road. It’s also great to socialise with colleagues, whether it’s a coffee during the day or an evening out. This year, a group of us entered the local pub quiz, making two teams – pitting us against each other, as well as against the regular locals. It certainly highlighted who’s the more competitive amongst us!”
Westbridge Designs’ Paul Howe comments: “As a manufacturer, the show has always been good for us – relaxed, but businesslike as well. We will definitely exhibit there again, attendance from customers was very encouraging.”
Retailers supporting the federation’s show this year included Ian Bonniface, manager of the Big Furniture Superstore in Plymouth, who says: “We visit the South West Furniture & Bed Show every year, and always come away with some new and innovative ideas for the year ahead. We always manage to get good deals on products that we wouldn’t normally get if we hadn’t visited.”
And Dafydd Davies, from Davies and Davies in LLandysul, adds: “I always visit the show to support the local agents and representatives, and it’s a great opportunity to see new products or companies.”
Finally, Mike Skidmore, from Skidmores in Worle, notes: “Our first impression of the show was very positive – the venue is well located and there’s plenty of free parking. It’s nice to have time to spend with the agents and reps. It’s a good idea to have the show vans outside to offer more choice, and good to see some major brands such as Celebrity and Sherborne. Overall I’m impressed, and hope the show will continue to grow – we will be supporting it again in the future.”
Are you an agent or representative in the furniture, home furnishings, flooring or related products industry? If so, there has never been a better time to join our growing federation. Joining our federation links you with a well-established network of agents, representatives, retailers, and manufacturers. As our federation expands, so do your opportunities to form new partnerships, broaden your client base, and grow your business
And retailers, we need your involvement too! By supporting our federation, you ensure you’re connected with the most dedicated and knowledgeable agents and reps in the industry. Whether you specialise in modern designs, classic styles, or niche markets, our federation is here to connect you with the right professionals who can help your business thrive.
To be part of a thriving community committed to excellence in the furniture and home furnishings industry, the time is now! Don’t miss the chance to expand your network, grow your business, and shape the future of our industry. If you live or work in the region and would like to learn more about joining the federation, contact us today at [email protected].
Let’s build a stronger future, together!
