25 May 2024, 18:14
By The National Bed Federation (NBF) Apr 16, 2024

Lead and learn with NBF retailer support

Do you want to boost your credibility as a bed retailer? Businesses which stock National Bed Federation (NBF) approved member brands are eligible to join its Retail Champions Scheme and enjoy numerous benefits, explains the trade association …

“Consumers are becoming increasingly aware of the importance of sustainably and ethically made beds by companies they can trust,” explains the NBF. “As a bed retailer, your credibility is paramount, and that is where the NBF Retail Champions Scheme steps in.

“The initiative aims to raise awareness among consumers of the rigorous and independent testing of NBF members to ensure their products are reputable and made to the correct standards. If you already stock predominantly NBF-approved member brands, aligning your business with the trusted trade body signals to consumers that your product offer meets rigorous standards upheld by the NBF Code of Practice auditing process.

“But the benefits do not stop there. As a Retail Champion, you will receive a comprehensive benefits package to bolster your business and reassure your customers. The respected NBF tick appears across the PoS pack, which includes swing tickets, window stickers and digital assets.

“Importantly, Retail Champions enjoy exclusive visibility through the dynamic postcode search listing on Bed Advice UK, the NBF’s consumer website, which attracts thousands of visitors monthly. For many consumers, this represents the first step in the bed-buying journey, and the site conveniently directs them to their nearest stockist of NBF-approved members.

“Also, only NBF Retail Champions can enter the prestigious NBF Bed Industry Awards. If you’re not signed up to be one, you can’t enter, no matter how successful your business is. It is your chance to shine, showcase your achievements, and stand out among industry peers.

“If at least 50% of your UK- and Ireland-made beds and mattresses come from NBF members, join 300-plus bed retailers across the country, and apply today via the NBF website, at www.bedfed.org.uk/nbf-retail-champions-scheme/.

“And the NBF’s retailer support doesn’t stop at affiliation. The NBF Introduction to Beds course is ideal for any new starters to the bed industry, whether in retail or manufacturing, sales, buying, customer services or production. Use the free course to help your staff fast-track their bed knowledge and provide expert guidance for your customers.

“Alongside essential information such as product guidance, major bed brands, relevant legislation, and a glossary of industry terminology, there are also up-to-date learnings about the UK bed market and consumer bed-buying habits. The course also provides a useful overview of the NBF Code of Practice and the NBF’s green agenda, covering existing and future NBF projects, and advice for businesses making green claims.

“The downloadable course gives participants more flexibility, allowing them to learn at their own pace and to refer to the course as their go-to manual. Plus, upon completion, participants receive a certificate and can offer their feedback on the course so the NBF can continually improve it.

“The NBF encourages all businesses involved in the UK and Irish bed industry to include the course as part of their employees’ induction process, to help new starters and quickly enable them to get up to speed on the world of beds.

“Access the course today via the Training page on the NBF website.”


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