Leigh Caldwell, author of The Psychology of Price, explains how to find out the highest price a customer will pay for a product … It’s likely…
According to FIRA’s latest Statistical Digest, US furniture and furnishings account for around 8% of the UK’s imports, while the US remains a…
Leigh Caldwell draws from his new book on pricing psychology to show why giving a customer a little more time to pay can encourage them to spend…
In this article, Leigh Caldwell, the author of The Psychology of Price, a guide to using price to increase demand, profit and customer…
Have you ever walked near a customer without even saying a word and still hear that they’re “just looking”? You might wonder what you did to…
Over the years Poland has reinforced its position at an international level, becoming the world’s eighth largest furniture manufacturer – it…
If the last five years of trading were a tragic novel, I would like to think of 2013-2014 as its inevitable denouement. This is our chance to…
Consumers feeling the pinch have to treat themselves from time to time – and, accordingly, a little luxury, informed by historical and exotic…
Thought Twitter was the only social media platform you had to contend with? Social media expert Justyna Sowa introduces the other main…
The decision to diversify one’s product offering is not to be taken lightly. However, in Border Carpets’ case, the choice to open a bed showroom…
Many suppliers wish to explore the export route, yet lack the support necessary to exhibit abroad with success. In May, Furniture News reported…
The BFM’s June State of Trade Survey is important, as it comes mid-way through the year and looks back at actual performance over the preceding…
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