Siren Furniture is set to unveil new trend-led upholstery collections exclusively at autumn Long Point – the launch of a further four new models at the September show swiftly following the recent reveal of its largest-ever launch of traditional and trend-led collections, plus a dramatic showroom redesign which marked a step-change in design aesthetic and expansion for the brand …
Highlights Long Point visitors can expect to see include the expansion of Siren’s show-wood ranges to introduce new accent chairs, more models with contemporary curved silhouettes, and new fabric additions, including leather options for a comprehensive leather offer.
The latest developments, alongside the launch of a new website, reflect Siren’s ambition to grow the brand and maintain its momentum in an evolving creative direction. Investing in product development, technology and luxury design will increase Siren’s range, and promises to appeal to both existing and new customers – while the brand maintains the solid customer care and communication for which it is known.
On the second floor of the iconic Harrington Mill, Siren has transformed the entirety of its showroom this year to deliver trend-defined, curated roomsets that showcase its ranges – maintaining a considered view to enhance the heritage of the building’s original features and natural lighting.
Designed in partnership with one of the industry’s most renowned award-winning creatives, each aspirational space in Siren’s showroom is distinct in decor, to complement the new collections. By creating an immersive experience that helps to visually represent a lifestyle, Siren hopes to bring to life an inspired vision of each piece within a suggested retail environment.
Siren will host an open showroom during the three-day Long Point show, with its team on hand to guide visitors around the new ranges in the renovated showroom. “Come over to meet the experts and make yourself comfortable,” suggests Siren.
In with the new
The new ranges include Somerton, a show-wood range and a modern take on a classic mid-century style, thoughtfully designed with attention to the finer details “to blend superior comfort with lasting luxury”.
Consciously crafted with subtly curved clean lines to present an inviting, softer, sleek silhouette, with an exposed solid ash wooden plinth and elongated legs, hand-finished to accentuate the natural grain, Somerton’s single foam and fibre-wrap seat cushion offers ample space for a very comfortable sit, says Siren. With plush back cushions and fixed arms, neatly finished with piping detail for extra support, Somerton is upholstered in a textured tonal weave fabric, with three new high-quality aniline leather options being introduced for this autumn/winter.
Next up is Carpella, a modular range that promises to be versatile in form and function, offering a flexible seating solution that can be adapted to create a design configuration for any living space.
The modular seating components span out from the curved corner element, and are tapered by design, with fixed high-back cushions and deep-seat, pocket-sprung cushions. Upholstered in a super-soft, easy-clean fabric, finished with piping detail for “superior supportive comfort and luxury that lasts”, Carpella also features crocodile clips for installation ease and a secure connection. A matching footstool is also available.
Then there is Burley, a modern interpretation of a classic style, which “embodies timeless charm and contemporary design”, says Siren. The plush scroll arms elegantly curve around the back to form a shapely silhouette, enhanced with deep-foam, fibre-back cushions for welcoming comfort. Elevated with solid tapered oak legs and upholstered in a soft-touch textured fabric, Burley is finished with piping detail to ensure long-lasting durability.
This month’s Long Point will mark the debut of the Burley sofa, upholstered in a high-quality semi-aniline leather with a velvety finish and a gentle waxy touch – and not forgetting Pebble II, a bespoke occasion chair crafted to make a statement in any interior space, available in an array of fine fabrics and with a fixed or swivel function.
Pebble II
“Be embraced by the curvaceous Pebble II, with tapered arms that gently sweep around the upholstered frame in a super-soft boucle texture, for that cosy cocoon seating experience,” says Siren.
Behind the scenes
Siren Furniture is a brand rich in heritage and expertise, specialising in the design and manufacture of design-led contemporary and traditional designs since the turn of the century. Siren’s range of modular groups, sofabeds and accent chairs are all available on an MTO basis, in fabrics and leathers which are hand-picked from some of Europe’s finest mills and tanneries.
Siren’s team works closely with key customers to design and develop specific looks and ranges, including to contract specification for commercial and hospitality sectors.
Quality is Siren’s primary focus, and all products are handmade to high standards in one of its trusted factories – the majority of which are family businesses, and the relationships with them long-standing. Every sofa, including components and fabrics, undergo strict performance testing to ensure the best quality and value for customers and the end-consumer.
This year, Siren has increased its frame guarantee from 10 to 25 years, reinforcing its dedication to durability and customer satisfaction.
Siren is also making conscious strides in working towards reducing its environmental impact. All in-house products are crafted in FSC-accredited timber sourced from responsibly managed forests. Notably, Siren has started to introduce recycled fillings and environmentally friendly foams as part of its journey toward greater sustainability.
See Siren's latest designs in September's Furniture News.
Pictured: Burley
