As the industry looks ahead to one of the key events in the calendar, Whitemeadow is preparing to return to the Manchester Furniture Show with "energy and creativity".
Following an exceptionally busy start to the year, the team is looking forward to reconnecting with retail partners face to face, sharing ideas, and showcasing the latest direction of the collection.
"In a marketplace that’s picking up the pace with trend expectations, maintaining momentum on the shop floor has never been more important," says the manufacturer. "Retailers continue to look for products that feel fresh and design-led, while still offering the comfort, quality and practicality today’s consumers expect. With this in mind, Whitemeadow remains focused on creating collections that strike the right balance between contemporary style and strong commercial appeal."
The Nottinghamshire-based manufacturer says it continues to invest in developing both its product and fabric offerings, ensuring its collections remain relevant, versatile and inspiring for modern retail environments: "Every detail is considered carefully, from shape and proportion through to fabric direction and finish, helping retailers create displays that encourage customer engagement and drive footfall back into stores.
"Expect to see thoughtfully tailored collections designed to offer broad appeal and perform on the shop floor. From proven bestsellers to exciting new cover stories, discover trend-led fabric directions designed to keep the collection feeling fresh, relevant and in tune with today’s interiors landscape."
Visit Whitemeadow's stand at Manchester Furniture Show (taking place at Manchester Central from 5-6th July), stand D30. Register to attend the show here.
Pictured: Sloane