Bensons for Beds has launched 'Obsessed with Value', a customer proposition designed to make buying a bed "simpler, fairer and more reassuring".
Launching today across its 175 stores, online and telesales, the proposition brings together three customer promises: price match; no deposit; and a no-interest lifetime guarantee.
"Obsessed with Value brings price reassurance, flexible ways to pay and long-term product protection together in one clear customer offer," says Bensons. "The move creates a more permanent customer offer built around value, quality and expertise, whenever and however customers shop with us."
CEO Nick Collard says: ““Obsessed with Value is a confident statement of what we stand for as a business. We believe this combination of price, payment and quality reassurance is market-leading in our sector, and it reflects our commitment to keep building our offer around the things customers tell us matter most.”
"Customers are making careful choices about where they spend, especially on important home purchases. Our role is to remove uncertainty from that decision and give people clear reasons to feel good about choosing Bensons.”
The proposition will be supported by new in-store PoS, website messaging, email and social activity.
Mark Slater, Bensons' CCO, adds: “This is an exciting moment for Bensons because it brings together some of our biggest strengths – our expert colleagues, trusted brands, product quality and national store footprint – into one simple customer proposition.
“It gives our store, digital and telesales teams a stronger platform to talk about value in a more rounded way, not just through price, but through affordability, protection and service.
“From launch, colleagues will have clearer tools, messaging and customer prompts to bring the promise to life consistently. That matters because the best customer proposition only works when it is easy for teams to explain and easy for customers to understand.”
