Irish bed manufacturer and retailer DFI Beds has become the Ladies Gaelic Football Association's first-ever official sleep partner, following the agreement of a two-year deal.
DFI Beds aims to shine a light on the importance of sleep, rest and recovery in the lives of Ladies Gaelic Football players and all involved in the sport.
A further extension to the partnership will see the Co Tyrone-headquartered business launch the inaugural LGFA x DFI Beds Sleep Collection, the All-Star Ottoman Bed and the Champion Divan Bed.
Present at today’s launch were Ladies Gaelic Football Association CEO Helen O’Rourke, and from DFI Beds, MD Brian McCann and sales director Aine McCann. They were joined by Limerick Ladies Gaelic Football team captain, Róisín Ambrose, Leitrim’s 2024 TG4 All-Ireland Intermediate Championship winner, Charlene Tyrell, and leading inter-county referee, Marion Hayden.
Róisín, Charlene and Marion are now brand ambassadors for DFI Beds, along with former Armagh star Caoimhe Marley Morgan.
Helen O’Rourke comments: “Sleep aids improved performance in many areas related to the demands of Ladies Gaelic Football. With many of our players juggling busy personal and sporting lives, the importance of sleep, rest and adequate recovery cannot be underestimated.
“DFI Beds is in a position to assist, with a wide range of high-quality products aimed at improving the quality of sleep of our players and members. Sleep allows muscle tissue time to recover between workouts and sleep is also crucial to ensure that players have the energy to exercise.
“This is an excellent fit for the LGFA, as we embark on a new partnership with a company that prides itself on ensuring that customers receive quality products that help to ensure the best possible night’s sleep.”
Brian McCann adds: “For many years, DFI Beds has been supporting teams and athletes in a variety of sports to achieve a better night’s sleep as we all understand the impact of rest on performance. Just like the LGFA and the strength of its clubs across Ireland, we have a customer base that spans the country, from Listowel to Letterkenny, therefore there’s a natural synergy with the association.
“We are so honoured to be the first-ever sleep partner of the LGFA. Coming from a family of girls, many of whom play women’s football, I know first-hand the passion players have for the sport, and how small increments, such as sleep quality, can make a major difference on the pitch.”
Pictured: Brian McCann, Helen O'Rourke, Charlene Tyrell and Róisín Ambrose
