02 September 2025, 16:58
By Furniture News Sept 01, 2025

Ed Butcher opens Chelsea store

The Sloane Stanley Estate has announced that antiques dealer, Ed Butcher, has opened a store on 281 Kings Rd, bringing its mid-century furniture, lighting, art and curios business to this part of Chelsea for the first time.

Founded by Ed Butcher, a third-generation antiques dealer with a background in set design, the curated collection features design classics of their time, each one sourced for its individuality, craftsmanship and aesthetic. The new 1,139 sqft store showcases these unique pieces which promise to integrate seamlessly into contemporary interiors.

This new opening reinforces not just the King’s Road, but the Sloane Stanley Estate’s role as a destination for creative, independent interiors and brand debuts. Ed Butcher joins a strong line-up of design-led retailers on the estate, including Antique Modern Mix, William Yeoward, Designers Guild and Little Greene.

Hannah Grievson, property director at Sloane Stanley, comments: ”The arrival of Ed Butcher within the estate perfectly reflects our vision of fostering independent and creative retail on the King’s Road. The brand’s timeless approach to interiors complements our community seamlessly, and we are delighted to welcome them as part of our thriving estate.”

Ed Butcher, founder, adds: “The King’s Road is an iconic location which has played a pivotal role in shaping art, fashion, culture and music. This creative significance has long been a source of inspiration, so moving here feels like our natural next home. We are thrilled to join other independent brands and continue the tradition of bringing soul and vibrancy to the area.”


RELATED CONTENT


Alt text here
Oct 10, 2022 News

Smart sleep brand reopens on the King’s Road

Developer Sloane Stanley has announced the opening of technology-led smart sleep brand, Sleep.8, in its newly upsized and refurbished flagship…

Alt text here
Sept 02, 2024 News

Ercol comes to London with new branded store

Ercol Furniture is to open its first ercol-branded store this autumn, on the Kings Road, Chelsea.

Alt text here
Jan 16, 2024 News

Sofas & Stuff to open Chelsea showroom

British bespoke furniture and fabric company Sofas & Stuff has announced the opening of a new showroom, on the King’s Road in Chelsea, on 1st…

Alt text here
Dec 03, 2020 News

Chelsea estate signs new interior design retailers

Chelsea estate Sloane Stanley has announced the latest design brands bringing their offer to the London district. Trading successfully despite…

© 2025 Lewis Business Media. All Rights Reserved.