Emma - The Sleep Company says it has taken "the difficult decision" to lay off 200 members (18%) of its global workforce.
"As the CEOs and founders of Emma, Manuel [Mueller] and Dennis [Schmoltzi] take full responsibility for this decision," state the co-CEOs.
"Emma’s initial plan for 2024 focused on business expansion and diversifying our product portfolio. We implemented new systems in operations and finance to ensure we could continue to provide excellent service to our customers as we grew.
"However, the migration to these new systems proved to be more complex than anticipated, leading to operational challenges.
"Additionally, the market conditions have been less favorable than expected. The global economy has been volatile over the past few years, significantly impacting ecommerce and the home and living industry.
"Given these factors, we adjusted our plans, and do not anticipate growth for the full year. Consequently, we also must realign our organisation with this strategy.
"We deeply regret the impact of this decision on our employees and are committed to ensuring a fair and supportive process for all affected 'Emmies'. We are profoundly grateful for their remarkable contributions to our team, culture, and customers.
"This decision does not alter our mission to awaken people’s best through superior sleep across the world. We remain dedicated to our aspiration of becoming the leading sleep brand globally, and are confident that these changes will position us again for a better future."
Pictured: Dennis Schmoltzi and Manuel Mueller
