Female-founded furniture brand, French Bedroom, has announced a record-breaking year of performance, with revenues up 30% YoY and profits increasing fivefold.
The latest trading update marks the second consecutive year of double-digit growth for the brand. French Bedroom has reported metrics including: 15% revenue growth and doubled profits in 2023-24; and 30% revenue growth and a fivefold profit increase in 2024-25.
This performance compares strongly against an industry average of just 1.6% ecommerce growth in the home and furniture sector, states French Bedroom.
The company also reported stand-out growth across the following: bed sales up 30% YoY; bedside tables up 45% after broadening category choice; and French Bedroom own-brand mattresses up 58%.
Founded in 2006 by Georgia Metcalfe, French Bedroom says it is "synonymous with feminine, authentic and timeless furniture that is designed to last a lifetime". The business attributes its 2025 success to a combination of own-brand product innovation, digital transformation, and a customer-first service model.
Gross profit margins reached 60%, driven by the rapid expansion of own-brand furniture collections and a broadened manufacturing network. The brand’s new ecommerce site and evolved marketing channels have strengthened acquisition and retention, while a focus on premium customer experience continues to differentiate French Bedroom in a competitive marketplace, says the retailer, adding that its commitment to exceptional service is reflected in its industry-leading 4.8 Trustpilot rating and enhanced delivery speeds.
Georgia says: “Our growth in 2025 has come from listening deeply to our customers and creating designs that genuinely resonate with how they want to live. We’ve never been interested in competing on price over quality. Instead, we’ve focused on timeless style, meaningful details, and delivering an experience that feels personal and considered. This has resulted in sustained growth, stronger loyalty, and a brand built on trust rather than tactics. By focusing on making timeless, quality furniture that is more valuable – not just more efficient – we’ve built something worth talking about, and worth coming back for.”
To support its scale-up plans for the 2026-27 FY, French Bedroom has expanded its team with new roles across customer service and marketing, ensuring the brand continues to deliver the personalised, concierge-level experience appreciated by its core 55+ AB1 customer base.
The company has also partnered with new third-party logistics and marketing agencies to accelerate its growth, while investing internally in a high-performance culture which includes staff development workshops, talent coaching, and company-wide wellbeing initiatives such as weekly weights and cardio classes.
This year has seen many new launches, both expanding on French Bedroom’s bestselling collections, as well as the launch of its own-brand bedlinen.
Georgia adds: “As we approach our 20th anniversary in 2026, it feels natural to pause and reflect on how our customers’ needs have evolved, not only in the products she chooses, but in how she likes to shop.
"When French Bedroom launched in 2006, it was considered disruptive to build a pureplay ecommerce business for luxury furniture. Today, our world looks very different. Our customer moves fluidly between the digital and the physical – she seeks both the warmth of nostalgia and the ease of technology.
"The next chapter of French Bedroom will honour both – preserving the personal, sensory touchpoints that make our brand unique, while embracing modern, scalable approaches that enhance experience and profitability. It’s about blending heart with innovation – staying true to who we are, while evolving with how our customer lives.”
Pictured: MD Holly Yates and Georgia Metcalfe
