Danish furniture and sleeping retailer JYSK today revealed a record-breaking turnover of €120m (up 13.6% YoY) for Ireland and the UK in 2023/24, alongside its global results (see related).
Customer growth increased more than +20% YoY with an increase of 400,000 customers, taking the total to almost 2.5 million shoppers in the last year.
JYSK continues to have strong development in the indoor furniture and homeware and textiles categories, while also seeing increase in sleepware categories, which were some of the drivers of this growth.
During the fiscal year, JYSK celebrated five new openings across the territory, creating 50 new jobs.
Strengthening the store network in each market continues, and the newest Dublin store in Liffey Valley has immediately reached highest footfall levels in Ireland.
Country director for JYSK UK and Ireland, Roni Tuominen (pictured), says: “I’m very pleased with the increased customer growth achieved during FY24, which clearly shows that our proposition and offering continues to appeal to new customers in both markets.
"Although global uncertainties and unrest continued during the financial year 2023/24 (FY24), we invested in lowering our already-competitive prices on over half of our popular quality products and included even more products in our popular 'Everyday Low Price' assortment. This resulted in significant increase in the number of units sold.”
JYSK plans to open eight new stores in Ireland during FY25, and, to further support online growth in both markets, the retailer has invested in a local warehouse in Dublin. The ‘dark store’ will be a compact warehouse with racking and shelves to support the logistics of online deliveries, and will house the full product assortment from stores plus additional products that are online-only, ready to be delivered directly to customers. This new venture will help significantly reduce delivery times to customers, thanks to the localised logistical support, with orders previously being sent from the DC in Uldum, Denmark, says JYSK.
Roni continues: “The UK and Ireland markets are some of the highest-performing across JYSK for online sales shares, so we want to bring an even greater offer with shorter delivery times and a bigger assortment to our customers. This will not only help us attract new customers and continue expansion but provide a more seamless experience.”
To streamline the teams further, the JYSK HQ office will also relocate to the dark-store site, housing all teams together. The new site is creating 14 new jobs positions across a variety of roles, including department manager, team leaders and several warehouse employees.
