As National Bed Month (March) approaches, the National Bed Federation (NBF) is calling on bed retailers and manufacturers to make the most of the campaign with its free downloadable toolkit.
The national awareness campaign, which has been running for over 35 years, promotes the health benefits to consumers of buying a new bed, particularly one made by an NBF-approved member.
The 2025 campaign continues the 'miracle product' theme, emphasising the positive effects of regular, quality sleep in a comfortable and supportive bed on physical and mental health and wellbeing.
Simon Williams, head of marketing and membership, says: “We’re excited to continue the 'miracle product' theme for this year’s National Bed Month and encourage the bed trade to get involved!
“It’s an opportunity to bolster new bed sales by sharing key messaging through our entertaining video and use of the engaging infographics and logos to support your marketing activities on social media.”
Bed retailers and manufacturers can download the toolkit, which includes the official campaign video, social media graphics, suggested copy and posters, from the NBF website.
