The National Bed Federation (NBF) is calling on the bed trade to support its May awareness campaign, May Be Time for a New Mattress, which is aimed at equipping consumers with signs that indicate they should replace their mattresses.
The NBF has provided a free marketing toolkit for retailers featuring the official logo and social media infographics, available to download from the NBF website.
The campaign, which is more streamlined than its National Bed Month counterpart, will run across the NBF's consumer-facing Bed Advice UK social media. Consumers will be guided to Bed Advice UK’s Bed MOT tool and comprehensive Bed Buyers’ Guide, which include information on the importance of purchasing from approved NBF member manufacturers. Both resources are available here.
Simon Williams, head of marketing and membership at the NBF, emphasises the importance of industry participation in this campaign, particularly during traditionally quieter selling periods: “We urge the bed industry to rally behind this campaign, which not only provides essential education for consumers regarding the health benefits of sleeping on a comfortable and supportive mattress but also presents a fantastic opportunity for retailers to elevate their marketing efforts and drive valuable bed sales."
