The National Bed Federation (NBF) is calling on the bed trade to support its May awareness campaign, May Be Time for a New Mattress, aimed at informing consumers about the signs that indicate it is time to replace their mattresses.
To assist retailers, the NBF has provided a free marketing toolkit, which includes the official logo, social media infographics and suggested posts. Retailers can download these resources from the NBF website.
The campaign, which is more streamlined than its National Bed Month counterpart, will run across the NBF's consumer-facing Bed Advice UK social media. Consumers will be guided to Bed Advice UK’s Bed MOT tool and Bed Buyers’ Guide, which highlight the importance of purchasing from approved NBF member manufacturers. Both resources are available here.
Simon Williams, head of marketing and membership at the NBF, highlights the importance of industry involvement in this campaign: "May is typically a quieter sales period for the industry, which is why we strongly encourage the bed industry to support this campaign. It provides retailers with valuable information about the health benefits of a comfortable and supportive mattress and is a timely opportunity to enhance your marketing efforts and boost mattress sales."
