British home interiors brand OKA has announced the opening of a new concession at Fenwick’s store in Kingston, extending its partnership with one of the UK's most respected department store groups.
The Kingston opening follows the successful launch of OKA's first Fenwick concession in Newcastle in August 2024 and marks the brand's continued investment in physical retail. The new concession will showcase OKA's latest range alongside its Icons collection, and will feature MTO sofas offering a wide selection of colours and fabrics, Bunched by OKA faux flowers, and the brand's complimentary Home Stylist Service.
The Kingston concession is part of OKA's broader retail expansion strategy. In addition to its Fenwick partnership, the brand opened a 2,800 sqft showroom at Redbrick Mill in March 2024 and an outlet store at Bicester Avenue Garden Centre, close to Bicester Village, in May that year.
Mark Saunders, chief executive of OKA, says: "When it comes to interiors, customers are taking more time and care over their decisions, and experiencing pieces in person remains a vital part of that journey. Our physical spaces allow customers to understand comfort, scale and craftsmanship first hand, as well as see how pieces work together within a space. Continuing to invest in our showrooms and our teams is central to how we support our customers and bring the OKA experience to life."
Stephen Ayres, concessions director at Fenwick, adds: "We are delighted to welcome OKA to Fenwick Kingston as a continuation of the successful opening in our Newcastle store last year. This exciting addition strengthens our curated portfolio of premium home and lifestyle brands within our Kingston store with OKA's timeless British design and distinctive style."
