Interiors brand OKA has grown sales by 25% and trebled profits, just two years after a financial restructuring. Sales of its furniture, lighting and homewares rose to £46.1m for the 12 months to the end of June 2026, up from £36.8m the previous year.
Adjusted underlying earnings (EBITDA) increased from £1.7m to £5.3m – a margin of 11.5% (from 4.7% in 2025) – driven by improved gross margin and a continued reduction in its cost base. The business also turned an operating loss of £4.8m into a profit of £1.3m over the same period.
The brand – whose products are sourced from artisans and craft-based manufacturers around the world – says its performance reflected a growing 'buy less, buy better' trend among British consumers, with homeowners making fewer but more considered purchases and investing in statement pieces built to last.
The results mark a turnaround for the business, which closed its US operations as part of a restructuring in 2024 to focus solely on its UK market. OKA has since reduced its cost base, rebuilt gross margin and resumed expansion of its store estate and investment in its brand.
Mark Saunders, CEO of OKA, says: "These results are an important milestone on our turnaround journey. We’ve taken some difficult decisions, re-focused on the UK market and rebuilt OKA around the things that make us unique – design, quality, craftsmanship and exceptional customer service. This is resonating with an increasingly intentional consumer who is building their home interior around key, investment pieces.
“We’re also making the range far more accessible through our investment in the bricks-and-mortar estate as well as our online business, which is introducing new and younger customers to the brand. There is great momentum in our trading performance and we’re confident our strategy will help us deliver sustained sales growth.”
OKA, whose flagship store is on Fulham Road in Chelsea, opened three new concessions with department store groups Fenwick and John Lewis over the year, which operate alongside its standalone showrooms in affluent market towns and cities. Its ecommerce business now accounts for 50% of total sales.
The brand has also expanded into adjacent categories, launching its first wallpaper collection in April and unveiling a collaboration with British textile firm Lewis & Wood featuring MTO beds.
The performance comes against a subdued backdrop for the wider home and interiors market, where demand has been constrained by weak housing transaction volumes and cautious discretionary spending, says OKA, which expects to open further stores and concessions in the current FY.
OKA was founded in 1999 by Lady Annabel Astor – former PM David Cameron’s mother-in-law – Sue Jones and Lucinda Waterhouse, initially as a mail-order business. It is majority-owned by European investment group, Investindustrial.
Pictured: OKA's concession in Fenwick, Kingston
