05 August 2026, 18:05
By Furniture News Aug 05, 2026

Wayfair reports strong Q2

Wayfair Inc says it enjoyed its best sequential growth in a Q2 since Q2 2020, sharing its financial results for its Q2 ended 30th June, 2026.

The quarter saw it generate total net revenue of $3.5b (up 7.5% YoY). Of that, international net revenue came to $394m, down 1.3% YoY.

Gross profit was $1,054m, or 30.0% of total net revenue. Ultimately, Wayfair made a net loss of $1m, with non-GAAP adjusted EBITDA at $242m.

"Q2 marked another strong quarter of share capture and top line momentum, with 7.5% net revenue growth fueled by momentum in orders, which were up by 6% for the period," says Niraj Shah, Wayfair's CEO, co-founder and co-chairman. "We saw the best sequential growth we've seen in a Q2 since the second quarter of 2020. In fact, revenue growth in the US was the best we've seen in the entire post-Covid period, with nearly 9% YoY revenue growth, continuing the high single-digit share spread we've held since last fall.

"We saw noteworthy outperformance from our specialty retail brands, which grew by nearly 20% in the second quarter, and Perigold, which grew by more than 35%. We are excited to see ramping growth in the Wayfair business and complementing that with outsized growth from our specialty and luxury brands, all building to why we expect to see even further acceleration as our numerous initiatives play out."

Wayfair's active customers totalled 21.7 million as of the quarter's end, up 3.3% YoY. Orders delivered in Q2 totalled 10.6 million – up 6.0% YoY. Repeat customers placed 8.5 million orders, an increase of 4.9% YoY.


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