Last night, sleep brand Tempur unveiled new mattress and bed ranges at an exclusive launch event for retail partners at The Design Museum in London.
Due for roll out in stores from July, this launch marks a new chapter for Tempur, "offering the high-quality, science-backed products the brand is known for, but at a more accessible price point".
Made using the Tempur Adapt Material, the new Tempur Ease range of mattresses has been designed to "allow customers to invest in a great night’s sleep at a price that works for them, without compromising on quality", says the brand. "Tempur Adapt Material conforms to every inch of the sleeper, absorbing motion for minimal disturbance whilst providing out-of-this-world comfort and support."
Alongside the new mattress range is the launch of the Tempur Form bed range. The beds are available with an adjustable option which allow customers to adapt their position for optimum sleep, rest or relaxation, and offers three headboard design options in six colour choices.
Tempur is also launching the Harlington bed which will be available in two colours, grey and flax.
Tobin James, Tempur UK’s MD, says: “Tempur is more popular with UK consumers than ever before. However, our research shows that there are many more consumers that would choose Tempur if we offered mattresses at a more attainable price point, and Tempur Ease achieves that. We have taken over two years to develop the Tempur Ease mattress range, and we have created a mattress that we believe offers unrivalled comfort in the mainstream market segment.
“This launch gives our retail partners the opportunity to cater to the sleep needs of an even greater range of customers – those who are looking for quality and style, without leaving the benefits of affordability behind – and marks another chapter in our mission to improve the sleep of people all around the world, night after night.”
