It has been another busy year for the Liversedge-based Highgrove Beds, with ongoing investment in new people, products and processes. Bed Buyer asked Highgrove’s marketing manager, Cameron Hosking, for details …
How’s business?
Highgrove Beds continues to go from strength to strength in what is now its 23rd year of business. The past 12 months have marked a period of expansion, innovation and investment – a reflection of the company’s steadfast commitment to quality, service and long-term growth in a competitive industry.
Have there been any key appointments made in the past 12 months?
A number of key leadership appointments have helped shape our direction over the past year. Steaven Hodgson stepped into the newly created role of chief product and innovation officer, bringing with him a wealth of experience and a clear focus on future-forward design and development.
I stepped into the role of marketing manager in late 2024, and was tasked with evolving the company’s brand presence and strengthening its communication across all channels.
Meanwhile, Paul Mason was appointed as national key accounts manager, responsible for deepening relationships with major retail partners. He has already made a notable impact, leading tailored sales and product training sessions on-site with new customers – sessions designed to increase product knowledge, confidence, and ultimately in-store sales conversions.
How has your product portfolio evolved?
Product development remains central to the Highgrove ethos. At the 2025 January Furniture Show, we introduced a wide array of new headboard and bedframe designs – each tailored to meet the evolving needs and tastes of UK consumers.
Most notably, we unveiled new additions to our PowerAdjust collection of adjustable beds, combining technology and comfort in a sleek, functional package. These new offerings reinforce the company’s reputation for balancing craftsmanship with innovation.
… and your delivery offer?
The past year also saw significant investment in logistics. We added four new vehicles to our transport fleet – two articulated lorries and two 12-tonne trucks – further strengthening Highgrove’s ability to deliver products quickly and reliably.
This expansion underscores the importance of the company’s Fastersleep delivery network, which remains entirely in-house. It’s a deliberate decision – one that ensures control, consistency, and the kind of dependable service retailers can build their businesses on.
What are you planning to bring to this year’s Bed Show?
Highgrove will be unveiling an exciting line-up of new products, including fresh headboard and bedframe designs and a range of new mattresses. A key highlight will be the launch of Highgrove’s first dedicated Bedstead Collection – specially designed with a lower total height, to perfectly complement our bedframes. This collection will be our most sustainable yet, featuring 100% recycled panels and borders, and showcasing our latest sleep innovation, EcoSense.
Find out more about this year's Bed Show in our annual Bed Buyer supplement.
