On International Women’s Day (Sunday 8th March), retailer Sofa Club celebrated the women shaping its future – five leaders driving the brand’s marketing, creative, PR, and buying strategy "at a pivotal stage of growth".
"In an industry historically led from the showroom floor, Sofa Club has built something different – a fashion-led, digital-first interiors brand where storytelling is strategy and community is currency," says the retailer.
"At the heart of that evolution are five inspiring women – Stephanie Rackley, Charlotte Taylor, Faye Leadbeater, Iliana Olymbios and Monika Puccio. These women are not only excelling in their fields, but actively empowering change, shaping the company’s direction, and inspiring the next generation of female leaders.
"International Women’s Day is about recognising progress, championing leadership, and celebrating the women shaping industries from within. At Sofa Club, these five women are not simply contributing to the brand’s success – they’re helping define it."
Stephanie, the newest member of Sofa Club, brings "strategic clarity and long-term vision", overseeing group-wide marketing with a focus on sustainable growth, brand equity and performance. “Great marketing leadership is about vision, velocity, and backing bold ideas,” she says.
For Charlotte, social media is more than marketing – it is community building in real time. "As the strategist behind Sofa Club’s social presence, Charlotte has transformed the scroll into a lifestyle destination. From viral TikTok moments to culturally relevant influencer partnerships, she ensures the brand remains connected, relevant, and empowered in the digital space," says the retailer. She adds: “Social media is our shop window, but it’s also where we invite people in.”
If Charlotte architects the platform, Faye defines the aesthetic. "Under Faye’s creative direction, Sofa Club campaigns feel more like editorial spreads than furniture advertising. Her leadership shows how women can set trends and push industries forward, rather than simply follow them," says Sofa Club. Faye adds: “I approach campaigns the way fashion houses do – bold, directional, unexpected.”
As PR and content lead, Iliana has secured over 300 press placements in a single year. "Iliana ensures every campaign, feature, and thought leadership piece reinforces Sofa Club’s cultural voice," says the retailer. "Through her storytelling, she demonstrates how women can shape narratives and influence culture from within." She adds: “It’s not just about exposure, it’s about resonance.”
Finally, as director of buying, Monika brings a fashion-first mindset to furniture. Drawing on her background as a former fashion buyer, Monika curates collections that aim to balance editorial appeal with commercial intelligence. “For me, buying isn’t just about trends. It’s about timelessness with a twist," she comments.
Tom O’Neill, co-founder of Sofa Club, says: “The women at Sofa Club aren’t just contributing to our growth, they’re shaping the future of the brand. Their vision, creativity and leadership are driving our evolution, and we’re proud that their voices are leading the way.”
Pictured: Faye, Monika, Charlotte and Iliana
