At this year’s NBF Bed Industry Awards, MattressNextDay secured the Online Retailer of the Year accolade for a second year running. Here, the Kent-based ecommerce leader, which celebrated its 20th anniversary this summer, shares its thoughts on what lies ahead for the business – and for the wider sector …
How is mattress ecommerce changing?
We are acutely aware that ecommerce, by its very nature, is always evolving. Because of this, we aim to evolve just as much, never standing still and always looking for the next area of development.
Recently, we’ve noticed a trend of consumers becoming more conscious of sustainability, with an expectation of full transparency surrounding products. We’ve begun implementing a range of features across our website to provide more detail and information to customers so they can make the most informed purchase decisions.
What is MattressNextDay doing to lead the charge?
We are always updating, testing, and improving our website’s functionality to improve its user experience. We offer as much information and advice to customers as possible, to help them in their purchasing journey.
We have no shortage of ideas. Our problem is prioritising the best ideas to move forward with – which is a great problem to have!
Are there any significant search engine changes coming down the line that could impact the sector?
It’s notoriously difficult – or rather, impossible – to predict Google’s search engine changes. However, we know that Google will always prioritise helpful and accurate content for customers, so we will never change our focus on this front.
From its HQ and showroom in Whitstable, Kent, MattressNextDay steers one of the industry’s biggest bed retail operations
What are MattressNextDay’s priorities for the next 20 years?
While our overall goal is to continue to grow organically and ultimately increase our market share, we will always prioritise the customer experience. Staying on the pulse of what the next 20 years have in store, in terms of ecommerce and monitoring changing trends, is key.
How is the new partnership with Vispring shaping up?
This exciting partnership has started very well and has exceeded our expectations so far. Vispring raised some eyebrows in the industry by partnering with us, but it’s fantastic that their decision has been validated in such a short time. We look forward to seeing this successful partnership go from strength to strength.
Can you reveal any more brand tie-ups?
We can’t at the moment! But be assured, we are always in talks with new brands across mattresses, beds and accessories, and business support.
What’s in the pipeline for the coming year that might help you secure ‘the triple’ award win come September 2025?
As mentioned, we’re always looking ahead and researching and testing ways to improve the website’s functionality and user experience. On this front, we have a few big website changes scheduled in the calendar. Keep your eyes peeled!
Additionally, something we’ve put focus on over the past couple of years is our sustainability initiatives – in 2025, we’re taking more steps to underline and improve our #SustainableSnooze campaign …
