17 April 2024, 03:37
By Furniture News Mar 27, 2024

April's issue: Understanding the Furniture Shopper

April’s issue features our first-ever consumer insights report – Understanding the Furniture Shopper.

We’re aware of how important it is to ‘know your customer’, and that no-one knows yours better than you do. But it also helps to set your experiences against a benchmark, and we’ve set out to provide just that.

Hopefully our findings give you the confidence to make the right changes in your business, and to keep building something that furniture shoppers – today and tomorrow – can’t live without.

Elsewhere, you’ll find previews of two key trade shows taking place this month – AIS’ INDX Beds & Bedroom, and the BFM’s inaugural Furniture Components Expo.

Discover how Fishpools celebrated its 125th birthday, the latest from Mammoth and Hypnos, and read all about cover star Simba’s new eco-conscious mattress collection.

You’ll also find Gavin Boden’s take on the trade show calendar, Gordon Hecht’s advice for retailers looking to expand, Q&As with Neil Barker and Jarrad Belton, the launch of this year’s Readers’ Choice Awards, and much, much more!

Read it here.


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