Following a strong start to 2026, Whitemeadow is welcoming retail partners to its September in-house show, bringing a fresh perspective to some of the collection’s stand-out designs …
Whitemeadow’s September show will revisit a selection of models first unveiled at the January Furniture Show, presenting them in new cover stories that highlight their versatility and appeal in a different light.
Bracken, Bramley and Toronto will take centre stage, reflecting the continued move towards warm neutrals and richer tones. Alongside these refreshed looks, a selection of established customer favourites will return, creating a collection that Whitemeadow says “feels familiar while offering something new for the season ahead”.
The sofamaker says its focus is on creating looks that feel current while remaining commercially considered, showing retailers how proven designs can be refreshed through thoughtful fabric and colour choices.
Oliver Keating, sales director, independents and key accounts, comments: “The September show is about showing our customers what else can be achieved with the collection. We’ve taken some of the models that performed strongly at JFS and given them a fresh look through new fabrics and cover stories, alongside some of the ranges our customers continue to come back to. It’s a great opportunity to see the collection from a different perspective.”
The September event also comes at a particularly proud time for Whitemeadow, following its recent success in the Furniture News Readers’ Choice Awards, where the business topped the Best for Innovation category – an accolade which celebrates the creativity and development behind Whitemeadow’s approach to product, recognising the work that goes into continually evolving its offering and responding to the needs of the market.
Design director Paul Ainley says: “There’s a huge amount of work and commitment behind every piece of furniture we develop. From the initial design through to development, testing, fabrics and the final product, it takes a real team effort to get things right. To have that work recognised with the Best for Innovation award is something we’re incredibly proud of, and a great reflection of the people behind the collection.”
Whitemeadow is equally proud of its recent Investors in People Silver accreditation, recognising its continued investment in people, leadership and workplace culture.
It says that, together, these achievements reflect the wider work taking place across the business – from product development through to manufacturing processes, to supporting its people and building strong customer partnerships.
At its September in-house show, Whitemeadow aims to bring its retail partners together once again, with refreshed cover stories, familiar favourites and new combinations to discover. The show takes place at Whitemeadow’s HQ from 14-16th September, and is open exclusively to the manufacturer’s retail partners.
Pictured: Sloane
